15, 16 & 17
MARCH 2026

Omer meat croquette

Product group: Frozen food products

35 grams of pure pleasure and 100% circular!

Dear flavour seeker,

Some products are not born from a marketing exercise, but from plain common sense. From respect for raw materials and from making logical connections. And above all: the desire to create something genuinely good. This croquette is the result.

Three crafts came together: Omer Vander Ghinste, Mestdagh Artisan and farmer Olivier. What binds them is craftsmanship, flavour, and a strong belief in circular thinking.

From beer to beef, from beef to croquette.
When Omer beer is brewed, spent grain remains: a nutritious by-product of cereals. Not waste, but a valuable raw material. On farmer Olivier’s farm, this spent grain is used as feed for cattle, supplemented with locally grown crops.

Those cattle provide meat of outstanding quality: flavourful, honest, and with a story. That beef forms the basis of this croquette with character.

In the croquette, we use not only the beef, but also the Omer beer itself — the very beer from which the spent grain originally came. In this way, what started in the brewery becomes food again via the farm. Circular, logical and exceptionally tasty.

Artisanal croquette
The preparation is entrusted to Mestdagh Artisan, known for their uncompromising approach and craftsmanship, without artificial flavourings or unnecessary additives. The result is a powerful, full flavour with a delicate, crispy crust.

The two-bite meat croquette is initially offered in large packs for horeca and events. In time, a smaller retail pack will follow for those who want to serve a delicious bite at home — with a story to tell.

When agriculture, brewing and artisanal cuisine work together, wonderful things happen. Eating with Omer. Literally and figuratively.

Enjoy!
Farmer Olivier, Omer Vander Ghinste, Mestdagh Artisan


Features of your product:

  • Sustainable food
  • Regional products and local products

Who/What is the target audience for this product?
Horeca

This product is:

  • available all year round

Date product was introduced in Belgium:
Maart 2026

In which type of store do you see this product succeeding?
Horeca/Café/Beachbars

Date product was introduced abroad + countries:
NVT

Please give at least 2 sales points where the product is available (name + address):
Groothandel Mestdagh Artisan

Name of producer or importer:
NVT

Argue why your product excels within this category:
Dit product onderscheidt zich door een zeldzame combinatie van echte circulariteit, vakmanschap en uitgesproken smaak. De keten is volledig sluitend en geloofwaardig: van bier naar draf, van draf naar rund, van rund naar kroket — met het bier opnieuw verwerkt in het eindproduct. Circulariteit is hier geen marketingverhaal, maar een tastbare realiteit. De samenwerking tussen brouwerij, landbouw en artisanale keuken resulteert in een product dat meer is dan de som der delen. Elk ingrediënt heeft

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
Een rundskroket met een volledig circulair verhaal: bierdraf voedt het rund, het rund wordt kroket en het bier keert terug in het recept. Echte ketensluiting tussen brouwerij, boer en artisanale keuken, zonder in te boeten op smaak.

Country of origin of the product:
Belgie

Way of packaging:
zak

How much does an outer case of your product contain?:
3 zakken van 2kg

Price level for the consumer:
NVT

Wholesale price:
NVT

What sales volume do you expect this product to achieve abroad?:
NVT


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