Visner

The production of Visner, a genuine meditative “nectar”, starts from June when sour cherry is harvested by hand from the wild variety of Prunus Cerasus, a wild plant commonly found in the hilly countryside of Pesaro.

Similar to the cherry in appearance but with an unmistakable sour taste. After being carefully de-stemmed and cleaned, these little fruits are immediately steeped with sugar in local red wine (Montepulciano and Sangiovese) from the previous year. In accordance with strict ratios, only three ingredients are used; sour cherries, local wine and sugar.

After about 4 to 5 months of fermentation and subsequent ageing, the liqueur is ready to be separated from the solid part and carefully filtered.

The result is a deep, ruby-red, aromatic wine, harmonious and full-bodied with a dry aftertaste. It is characterized by its fruity floral bouquet, with a clear, unmistakable scent of sour cherry and a pleasantly bitter undertone.

Sublime dessert wine, excellent when paired with traditional pastries and cakes from the Marche region, such as anicini (tea biscuits), ciambellone (a bundt-like cake), ciambelle di mosto (smaller bundt-like cakes with wine must) and any other dry pastries.

Visner has an alcoholic content of 13.5% and best enjoyed served at a temperature of 10-12° C.

By ministerial decree on the 18th July 2000, this product was added to the national list of traditional agricultural products, making Visner an authentic speciality of the Marche region.

Features of your product:

• Organic food
• Novel foods
• Regional products and local products

Who/What is the target audience for this product?
Fine food and wine shops, wine and alcohol beverages shops, retailers, Horeca, hotels, the public

This product is:

• available all year round

Date product was introduced in Belgium:
08/12/2025 at a small Christmas Market

In which type of store do you see this product succeeding?
Not yet available in Belgium other than the importer Polyedrica Food

Date product was introduced abroad + countries:
Not yet introduced abroad by Polyedrica

Please give at least 2 sales points where the product is available (name + address):
Polyedrica Food 6, rue Albert Krings 1160 Brussels Belgium

Name of producer or importer:
Polyedrica Food

Argue why your product excels within this category:
Visner stands for its authentic, artisanal process—crafted exclusively from hand-harvested wild sour cherries, premium local wines, and natural sugar. This meticulous approach yields a wine with a uniquely vibrant ruby color, a complex bouquet of fruit and floral notes, and a perfectly balanced bitter-sweet finish. Its official recognition as a Marche specialty and its perfect pairing with desserts further strengthen its reputation as a benchmark for quality and tradition among dessert wines.

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
It is an artisanal, virtually sour-cherry wine. Made from wild Prunus Cerasus steeped in local red wine, it delivers an intense, aromatic profile with a balanced bitter edge. Not a typical dessert wine, its unmatched taste and aroma set it apart as a distinctive, authentic specialty.

Country of origin of the product:
Italy

Way of packaging:
carboard boxes

How much does an outer case of your product contain?:
6 bottles

Price level for the consumer:
25-30€

Wholesale price:
20€

What sales volume do you expect this product to achieve abroad?:
no sales abroad planned yet