Merwah is an ancient white grape that has been used in winemaking and arak production for centuries. It is also the grape with which the Jesuits, who founded Château Ksara in the mid-18th century, would have been familiar when they pioneered viniculture in the Bekaa Valley. A hardy, long-ripening grape that delivers body, flavor, texture with freshness. Château Ksara’s Merwah is made from 60-year-old vines, grown on pre-Phyloxerra rootstock in the North Lebanese, sea-facing village of Douma at 1,600 meters on sand and clay soil on bedrock.

Features of your product:

• Novel foods

Who/What is the target audience for this product?
Wine professionals, sommeliers, specialty wine retailers, horeca buyers and consumers interested in indigenous grape varieties and terroir-driven wines

This product is:

• available all year round

Date product was introduced in Belgium:
2020

In which type of store do you see this product succeeding?
wine shops, wine bars, restaurants, delicatessen shops

Date product was introduced abroad + countries:
2020 worldwide

Please give at least 2 sales points where the product is available (name + address):
Freshmed, Rue de l'Escadron 35, 1040 Etterbeek Verbruggen Sodivin SPRL, 42 Rue des Vétérinaires, 1070 Bruxelles

Name of producer or importer:
Chateau Ksara

Argue why your product excels within this category:
Merwah stands out as a truly novel wine made from an autochthonous Lebanese grape, naturally fermented with indigenous yeasts in concrete tanks. The 110-year-old vines come from a single vineyard planted at 1,600 m altitude on terraced slopes, grown on sandy and gravelly soils with slate. The vines are ungrafted (franc-pied) and trained using the marcottage system. Production is limited to 20,000 bottles per year.

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
An elegant white wine made from Merwah, an ancient Lebanese grape. Fresh, mineral and expressive, grown at altitude. A rare and authentic discovery combining heritage, terroir and modern winemaking.

Country of origin of the product:
Lebanon

Way of packaging:
glass transparent bottles with natural cork

How much does an outer case of your product contain?:
12 bottles

Price level for the consumer:
9 euro

Wholesale price:
7.9 euro

What sales volume do you expect this product to achieve abroad?:
10000 bottles