Madeleines are everywhere. Familiar, recognizable, part of everyday life. Yet there is always one that truly stays with us.

The one just out of the oven.
Still slightly warm.
The smell of vanilla filling the room, bringing back a sense of comfort and simple moments. Not perfectly shaped, but genuine and that’s exactly why it feels so special.

This ready-to-bake plant-based madeleine batter is designed to recreate that experience. Easy to use and suitable for any setting, it truly reveals its character during baking, when warmth, aroma, and texture come together.

The recipe respects the essence of the traditional madeleine while embracing a modern, innovative approach. There is no need for perfect precision each madeleine can be slightly different. Those small imperfections are what make the result feel right.

Soft in texture, comforting in flavor, without compromising on indulgence.

Features of your product:

• Sustainable food
• Ethnic food
• Novel foods
• Private brands

Who/What is the target audience for this product?
professionnel de la restauration, patissier amateur

This product is:

• available all year round

Date product was introduced in Belgium:
2026

In which type of store do you see this product succeeding?
food service + retail

Date product was introduced abroad + countries:
2026

Please give at least 2 sales points where the product is available (name + address):
na

Name of producer or importer:
Nanuk

Argue why your product excels within this category:
Ce produit innove par son format prêt-à-l’emploi, qui réinvente la madeleine traditionnelle de notre grand-mère. La poche permet une utilisation simple, précise et accessible, offrant la possibilité de réaliser facilement des madeleines maison sans contrainte technique.

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
Een traditioneel product maar makkelijk om een artisanale touch te geven aan een traditioneel dessert. De ready-to-use madeleine pouch combineert authentieke smaak met een innovatief verpakkingsconcept dat het mogelijk maakt om eenvoudig en consistent huisgemaakte madeleines te bereiden.

Country of origin of the product:
Belgique

Way of packaging:
4 - 7°C

How much does an outer case of your product contain?:
Poche

Price level for the consumer:
à définir

Wholesale price:
à définir

What sales volume do you expect this product to achieve abroad?:
100 000 par an