Graines de Curieux salted lentil crisps stand out as a more modern and healthier snack than traditional crisps, while still being very tasty. They allow you to tell the story of our Belgian industry, which is nutritional, local and committed.

Nutritional benefits

Made from lentils, they are a source of protein and fibre, which meets the expectations of consumers looking for snacks that are more filling and balanced than potato crisps.
They contain around 70% less fat than potato crisps, clearly positioning them as an alternative without sacrificing pleasure.

Simple, organic ingredients

The recipe is short and easy to read (organic lentil flour, salt, etc.), reinforcing the brand's image of naturalness and transparency.
The product is certified organic, a strong differentiating factor in a snacking aisle still largely dominated by conventional products.

Sensory experience

The puffed/crunchy texture gives a light sensation in the mouth, different from traditional crisps, while remaining highly addictive as an aperitif.
The ‘salt’ flavouring is simple and universal, making it easy to taste blind, pair with drinks and share at trade shows.

Brand positioning and origin

Graines de Curieux promotes pulses and their value, which allows it to tell a story about the food transition and the return of plant-based proteins.
The product is made in Belgium, which is an argument for proximity and quality.

"A crunchy aperitif made from lentils, with 70% less fat than traditional crisps and a high protein and fibre content.

‘An organic, short and clean label recipe, made in Belgium, which meets consumers' expectations for naturalness, transparency and enjoyment.’

Features of your product:

• Allergen-free and gluten-free food
• Organic food
• Sustainable food
• Novel foods
• Regional products and local products

Who/What is the target audience for this product?
L'ensemble de la population, jeunes, sportifs, 40 ans

This product is:

• available all year round

Date product was introduced in Belgium:
05/10/2025

In which type of store do you see this product succeeding?
La grande distribution, le réseau des magasins bio, les clubs sportifs. Les distributeurs.

Date product was introduced abroad + countries:
To be developped in 2027

Please give at least 2 sales points where the product is available (name + address):
Carrefour produits régionaux (Wallonie) Farm (tous les magasins)

Name of producer or importer:
Land Farm and Men

Argue why your product excels within this category:
Notre gamme de chips de lentilles Graines de Curieux se distingue par un profil nutritionnel rare (25% de protéines végétales, faible teneur en matières grasses) et des ingrédients naturels issus de filières belges. Elle offre une alternative moderne, saine et végétale aux chips de pommes de terre classiques, en phase avec l’ADN premium et innovant de Tavola. La combinaison plaisir croustillant / high-protein / low-fat / plant-based répond pleinement à la demande de “better-for-you snacks”.

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
Snack apéritif soufflé Graines de Curieux à base de lentilles bio, riche en protéines et fibres, avec 70% de matières grasses en moins qu’une chips classique : une alternative gourmande et plus saine, fabriquée en Belgique Healthy, high-protein, low-fat

Country of origin of the product:
Belgique

Way of packaging:
Boîte de 8 sacs de 80g ou boîte de 10 sacs de 40g

How much does an outer case of your product contain?:
Le conditionnent est le suivant: 1 palette: 72 boîtes 1 boîte: 8 paquets de 80g/10 paquets de 40g

Price level for the consumer:
3€ pour les 80g

Wholesale price:
par rapport au volume

What sales volume do you expect this product to achieve abroad?:
in development for 2027