Pickles Didden – An iconic recipe revisited as a dressing

Created by Jean-François Didden and unchanged since, the famous Didden pickles recipe is now available in an even more convenient form: a delicious dressing. True to its unique and inimitable taste, this modern version will enhance your dishes.

Perfect with potato salad, smoked fish or simply chicken fillets, this dressing will delight the taste buds of lovers of authentic flavours.

 

Features of your product:

• Novel foods
• Seasonal products

Who/What is the target audience for this product?
tout consommateur, grossiste, grande distribution

This product is:

• available all year round

Date product was introduced in Belgium:
quatrième trimestre 2025

In which type of store do you see this product succeeding?
dans les enseignes de grande distribution, les épiceries fines, les boucheries autres petits commerces d'alimentation

Date product was introduced abroad + countries:
Suède - novembre 2025 Pays-Bas - novembre 2025

Please give at least 2 sales points where the product is available (name + address):
Hanos (Pays-Bas & Belgique) Intermarché (Belgique)

Name of producer or importer:
Didden SA

Argue why your product excels within this category:
Il s'agit d'une recette unique travaillée à partir de la recette originale du piccalilli belge créée par le fondateur de la société Didden dans les années 40, Jean-François Didden

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
Le pickles Didden se décline sous une forme pratique : un délicieux dressing. Fidèle à son goût unique, cette version moderne sublimera vos plats. Parfait avec une salade de pommes de terre, du poisson fumé ou filet de poulet, ce dressing ravira les papilles des amateurs de saveurs authentiques.

Country of origin of the product:
Belgique

Way of packaging:
bouteille en verre

How much does an outer case of your product contain?:
240ml

Price level for the consumer:
4,50€

Wholesale price:
2,40€

What sales volume do you expect this product to achieve abroad?:
5.000 bouteilles en 2026