At Tavola, Silvie Vanhout (Gondola Academy) will guide you through the rapidly evolving landscape of shopper behaviour and retail. Belgian consumers continue to spend, yet their choices are changing: more conscious, more discerning and increasingly hybrid. Promotions alone are no longer sufficient. In her keynote, Silvie unravels the five critical levers for sustainable growth: from pricing and promotional strategy to channel selection, demographics, timing and assortment. With sharp market insights, concrete case studies and a clear vision, she demonstrates how brands and retailers can remain relevant in a context of growing competition, digitalisation and shifting expectations around health, convenience and value. A must-see keynote for anyone who wants to respond today to the purchasing behaviour of tomorrow.
ⓘ This inspiration talk will be simultaneously translated from Dutch to English.
Silvie Vanhout is a passionate trainer with 25 years of experience in various aspects of training, consumer marketing, and business-to-business marketing, both in a Belgian and a pan-European environment.
She worked, among others, at The House of Marketing, where companies hired her expertise for assignments in the fields of communication and market research.
During her time at NielsenIQ, she managed several accounts, both large and mid-sized clients, and was co-responsible for the European training program. She trained trainees in Belgium, the Netherlands, France, the UK, and India. Since September 2012, Silvie has been Managing Partner at Gondola Academy.
MARS 
Vincent Panneels
Vincent Panneels
Benoit Dewitte
Olivier Minne