With the VICI Surimi Sticks with cocktail dip, VICI provides the perfect answer to today's demand for convenience, taste, and quality. This product combines the familiar, soft texture and fresh taste of high-quality surimi with a creamy, perfectly balanced cocktail dip. The result is a snack that is ready to eat, without compromising on taste or presentation.

The strength of this product lies in its accessibility and versatility: ideal as a quick lunch, appetizer, on-the-go snack, or addition to a fresh meal. The small packaging and ease of use make it particularly attractive to modern consumers who want to save time but still consciously choose a quality product.

Thanks to the strong VICI brand name, consistent quality, and clear convenience factor, this product is a clear contender within its category. It proves that convenience does not have to be simple, but can also be refined, reliable, and commercially strong.

Features of your product:

• Sustainable food

Who/What is the target audience for this product?
De gezonde snacker

This product is:

• available all year round

Date product was introduced in Belgium:
Q2

In which type of store do you see this product succeeding?
Kleine on the go shops, automaten & frigo naast kassa in F3 winkels.

Date product was introduced abroad + countries:
Hongarije

Please give at least 2 sales points where the product is available (name + address):
TBC

Name of producer or importer:
Vichiunai Europe

Argue why your product excels within this category:
De VICI Surimi Sticks met cocktaildip passen perfect binnen de Convenience-categorie dankzij hun ready-to-eat karakter en gebruiksgemak. De combinatie van surimi en dip in één verpakking biedt een alles-in-één oplossing voor snelle consumptie. Het product is veelzijdig inzetbaar, toegankelijk voor een breed publiek en staat garant voor constante kwaliteit en efficiëntie, precies wat convenience onderscheidt.

What do you consider to be new/innovative about the product? (Brief description of max. 300 Characters used during the presentation to buyers)
Handig formaat van gezonde surimi met lekkere saus in

Country of origin of the product:
Litouwen

Way of packaging:
Hard multivac doubletray + top film

How much does an outer case of your product contain?:
75g + 20g

Price level for the consumer:
€2,49

Wholesale price:
€1,29

What sales volume do you expect this product to achieve abroad?:
BE x 10