At Tavola, Silvie Vanhout (Gondola Academy) will guide you through the rapidly evolving landscape of shopper behaviour and retail. Belgian consumers continue to spend, yet their choices are changing: more conscious, more discerning and increasingly hybrid. Promotions alone are no longer sufficient. In her keynote, Silvie unravels the five critical levers for sustainable growth: from pricing and promotional strategy to channel selection, demographics, timing and assortment. With sharp market insights, concrete case studies and a clear vision, she demonstrates how brands and retailers can remain relevant in a context of growing competition, digitalisation and shifting expectations around health, convenience and value.
A must-see keynote for anyone who wants to respond today to the purchasing behaviour of tomorrow.

ⓘ This inspiration talk will be simultaneously translated from Dutch to English.