Spring Conference Foodservice Alliance: THE NEXT GEN IN HOSPITALITY
Conference held in Dutch.
Gen Z is redefining the world of food and beverage with its unique expectations, values and behaviors.
At a time when traditional patterns are fading, they consume differently, expect more experience and meaning, and leave a clear mark on where and how we eat - whether through social experiences, sustainability, digitalization or design.
Gen Z doesn’t buy a product. They experience a brand.
They don’t choose a concept. They choose a story.
That’s what makes this conference more than just a congress: it is a window into the foodservice world being shaped today by the generation of tomorrow:
- Eating habits and consumption decisions
- Experience-driven concepts and formats
- Sustainability, mission & purpose in foodservice
- Marketing and communication strategies that resonate with young talent and young audiences
- What truly drives Gen Z — and what that means for your business
Expect sharp keynote talks featuring inspiring case studies, up-to-date data and real-world insights.
Speakers, partners and guests will be announced soon, but one thing is certain: the focus will be on the strategic implications of a new generation for foodservice companies, concepts and brands.
BUY YOUR TICKET for the conference (HELD IN DUTCH)
DATE & LOCATION
Tuesday, March 17, 2026, from 9:00 AM to 1:00 PM
XXL Hall (Kortrijk Xpo Meeting Center)
>> Sessions in Dutch !!
TICKETS
- Members: free for members of the FSA knowledge network
- Non-members: €795 per person (excl. VAT and costs)
BUY YOUR TICKET NOW via the FSA website
15, 16 & 17 
